Specialist Services

Work that goes deeper
than a workshop.

Beyond facilitation, I offer focused engagements for teams that need rigorous research, mapped journeys, validated prototypes, or a managed sprint — handled from start to finish.

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UX Research & Product Audits

Before you build the next version, know exactly what's broken and why.

Most product problems aren't design problems — they're clarity problems. A product audit cuts through assumptions and surfaces the real friction: where users drop off, which flows are unintuitive, and what gaps exist between what you built and what people actually need. I combine heuristic review, task analysis, and user interviews to produce findings you can act on immediately.

Start with a Discovery Call →
  • Heuristic evaluation of your product against established usability principles
  • Task flow analysis — where users get lost, stall, or abandon
  • User interviews (3–5 participants) to validate assumptions
  • Competitive benchmarking against 2–3 comparable products
  • Prioritised findings report with severity ratings
  • Actionable recommendations mapped to your roadmap
  • Readout session with your team

  • Written audit report (PDF + Figma)
  • Annotated screenshots of key issues
  • Prioritised fix list with effort estimates

Pre-redesign teamsSeries A startupsProduct managersFounders

Customer Journey Mapping

Your customer's experience doesn't start at your homepage. It starts long before that.

A journey map makes the invisible visible. It shows every touchpoint a customer has with your product or service — from first awareness through onboarding, daily use, and support — and captures what they're thinking, feeling, and doing at each stage. Built collaboratively with your team, it creates a shared picture of reality that breaks down departmental silos and focuses everyone on the moments that matter most.

Start with a Discovery Call →
  • Stakeholder alignment workshop (half-day) to define scope and personas
  • User research synthesis — interviews, surveys, or existing data
  • Facilitated mapping session with your cross-functional team
  • Emotional curve mapping — highs, lows, pain points, and moments of delight
  • Opportunity identification across the full journey
  • Presentation-ready journey map artifact

  • High-fidelity journey map (Figma + PDF)
  • Persona documentation
  • Opportunity backlog with priority scores

CX & service teamsSaaS productsHealthcareE-commerce

Prototyping & Usability Testing

Test the idea before you build the product. Save weeks of engineering time in a single session.

A prototype doesn't need to be polished to be useful — it needs to be just real enough that users respond to it honestly. I build rapid prototypes at the right fidelity for the question being tested, then run structured usability sessions that surface what surveys never will: where people hesitate, where they misread your intent, and where the experience breaks down under real conditions.

Start with a Discovery Call →
  • Scope session to define the hypothesis and success criteria
  • Low or high fidelity prototype (paper, wireframe, or clickable Figma)
  • Screener recruitment and test participant coordination
  • Moderated usability sessions (5–8 participants)
  • Observation sessions open to your product team
  • Synthesis of findings with video highlights
  • Design recommendations based on observed behaviour

  • Clickable prototype (Figma)
  • Usability test report with clips
  • Ranked issue list and recommended fixes

New feature validationPre-launch checksMobile appsB2B software

Design & Sprint Management

Five days. One big problem. Something real to test at the end.

The Design Sprint is a structured process for solving critical business problems through design, prototyping, and testing with real users — compressed into a single week. I manage and facilitate the entire sprint: from Monday's problem mapping to Friday's user test. Your team brings the domain knowledge; I bring the process, the frameworks, and the facilitation that keeps everyone moving in the same direction.

Start with a Discovery Call →
  • Monday — Map the problem space and pick a target
  • Tuesday — Sketch competing solutions individually
  • Wednesday — Decide on the strongest approach
  • Thursday — Build a realistic prototype in one day
  • Friday — Test with five real customers and learn

  • Sprint documentation and decisions log
  • High-fidelity prototype ready for testing
  • User test recordings and synthesis report
  • Clear next steps: build, iterate, or pivot

Product teamsStrategic decisionsNew market entryPivots

Let's talk

Not sure which service fits your project?

A discovery call takes 30 minutes. You describe the challenge; I'll tell you honestly which approach makes sense — and whether I'm the right person to help.

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Discovery Call

Tell me about your project.

Fill in the form and I'll reply within one business day to schedule a 30-minute call. No pitch, no pressure — just a conversation about whether this work is a fit.

khattak@greyscalelogic.com
Based in Islamabad — available remotely worldwide
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