What we do

Design Thinking for Teams That Need Clarity

I’m Imran Khattak — a Design Thinking Facilitator working with corporate teams, startups, and individuals who need clarity before they build.

– MOST RECENT WORKSHOP

Design Thinking for Startup Founders
NIC – Cohort 5

A full-day Design Thinking workshop facilitated for Cohort 5 of the National Incubation Center Islamabad — supported by Ignite National Technology Fund and the Ministry of IT & Telecom. Twenty-plus startup founders worked through empathy mapping, problem framing, rapid ideation, and prototype building in a single intensive session.

May 2025 · National Incubation Center, Islamabad

  • Empathy Mapping
  • Problem Framing
  • Rapid Ideation
  • Prototyping
  • Testing
– WHY THIS MATTERS?

You don’t have a design problem. You have a clarity problem.

Most teams build the wrong thing — not because they lack talent, but because they never properly defined the problem. They skip the hard questions, rush to wireframes, and end up iterating on assumptions instead of insights.

Design Thinking is a structured way out of that loop. It brings teams back to the human — the user, the stakeholder, the person whose life your product is supposed to improve.

Whether it’s a one-day workshop, a multi-week sprint, or a focused 1-on-1, I help you think clearly before you build.

– How can I help?

Three ways to work with me

01

Corporate Workshops

1–2 days · In-person or online

Custom Design Thinking workshops for corporate teams who need alignment, innovation sprints, or a shared creative language around problem solving.

  • Empathy mapping & user research
  • Problem definition & reframing
  • Ideation & concept selection
  • Rapid prototyping & testing

Starting from:

PKR 80,000 / day

Request a workshop

02

Sprint Facilitation

3 days / week · In-person or online

I embed with your team as a facilitator and thinking partner. Over focused sprints, we move from a messy problem to a tested concept — fast.

  • Problem framing & research synthesis
  • Sprint planning & ideation
  • Prototype development & testing
  • Decision frameworks & next steps

Starting from:

PKR 50,000 / Sprint

Start a Sprint

03

1-on-1 Session

60–90 minutes · Online or On Premises

Focused sessions for designers, developers, founders, and entrepreneurs who are stuck and need an honest thinking partner asking the right questions.

  • Problem Definition
  • Ideation & Brainstorming
  • Experience Audit
  • Usability Testing
  • Low-Fidelity Prototyping
  • Concept Validation

Starting from:

PKR 30,000 / session

Book a Session
– OTHER SERVICES

Beyond Design Thinking facilitation, I work with startups and product teams across four areas

UX Research & Product Audits

Understanding what your users actually experience versus what you think they experience. Identifying the gaps before they become expensive.

Find what’s broken

Customer Journey Mapping

Mapping every touchpoint a customer has with your product or service — the visible ones and the ones you didn’t know existed.

Where I’m losing them

Prototyping & Usability Testing

Turning ideas into testable experiences quickly, then putting them in front of real users before a single line of code is committed.

Test before I build

Design & Sprint Management

Structured & managed design sprints that take a defined problem from question to validated answer in days, not months.

Lets solve by Sprint
04
Who am I?

Two decades at the intersection of people, technology, and design.

ikhattak.com

Imran Khattak

Design Thinking Facilitator & Founder
Greyscale Logic

I discovered Design Thinking early in my career and found it to be the most practical, human way to solve hard problems. I’ve since facilitated 120+ participants across corporate teams, universities, and startup communities in Pakistan.

My background spans aerospace training, education, healthcare, and enterprise software — which means I bring a practitioner’s perspective to every session, not just theory. I’m certified through the Interaction Design Foundation (IxDF).

What makes my sessions different is how I facilitate. I listen closely, ask the right questions, and create an environment where every voice gets heard — no matter your background.

– STAY IN THE LOOP

The next workshop
is always closer than
you think.

I run workshops every couple of months — corporate sessions, open community events, and online editions. The best way to know before they fill up is to be on the list.

  • Early access to new workshop dates before public announcement
  • Format previews — know whether it’s online, in-person, or corporate-focused
  • Occasional notes on Design Thinking in practice
  • No noise. One email per workshop. Unsubscribe any time.
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Workshop photos, facilitation notes, and upcoming event previews.

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– Mailing List

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Join 120+ people who’ve attended or follow the work. No spam — just the next event.

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